When a lockdown is taking away all your businesses, But expenses still continue. The world economy is falling down affecting your businesses further.
Global markets are suffering from unseen losses since the 2008 financial crisis. All above this the Government is slashing interest rates to stabilize its economies suffering from the impact of quarantined consumers and disrupted supply chains.
Industries like the Tourism Industry and the airline industry have been particularly battered, due to 2 months lockdown. Where else few sectors have been spared by a crisis endangered with a lengthy global recession.
This economic downturn is a crisis like no other in 2020 and substantially impacted people’s lives and livelihoods. A lot depends on the vaccines that will be created for the Coronavirus and its availability to the common people. All this is very hard to predict. Many countries including India, the USA, Germany are facing multiple crises with respect to health, financial crisis, as well as a collapse in commodity prices. Though the Government is providing unprecedented support to households, firms, and financial markets, and, while this is vital for a strong recovery, there is considerable uncertainty about what the economic landscape will look like when we come out from this post lockdown.
Businesses are forced to reduce their marketing budgets up to 30% and go lean by stopping on not so important expenses.
All said well, the lockdown should not in any way affect your business growth plans. Focussing on SEO will be very beneficial to maintain the productivity and efficiency business.
Here are a few things you need to ask for your business promotion
- Who is my target audience?
- Who are my competitors?
- Do I have an online website?
- How will I maintain the SEO effort?
- Should I promote my business on Local engines?
- What role will content marketing play in my business?
Lockdown is the perfect time to look plan your online marketing strategy and promote your business online. Research for the terms which people will use to find your business (key phrases). Find a reliable SEO agency and start with the SEO of your website.
Transform your business processes towards digital
Digital Marketing has grown enormously in the last couple of years and has already reached masses in such a way that it cannot be ignored no matter what you are selling! Smaller and bigger brands, all are looking forward to digital marketing.
More number of people are seen online than seen walking on roads or driving a car. Traffic on search engines and B2C directories has increased enormously over the last 2 lockdown months and will continue to climb, as we proceed further with the after-effects of the outbreak. We’re all sticking to smartphones, laptops, and other devices looking for updates and trying to stay connected and entertain ourselves via social media. Social media has become our new window to the world. Lockdown is the best time to realign and refocus on your online marketing efforts to reach out to maximum customers by including Digital Marketing in your business marketing plan during lockdown.
Online Marketing revenues grew an estimated 11.6% in 2018, amounting to $496.08 billion in total in 2019. It is said that post lockdown B2B digital commerce revenues will double in 2020, accounting for around half of all B2B revenues. Global revenue from offline commerce channels will fall by almost 20% in 2021. Micro-influencer marketing, AI marketing, SEO, video advertising, online webinars will become the source of businesses.
What are the benefits of SEO for your business?
1. Provides a better User Experience
For promoting a website to rank better in Google, we optimize the website as per Google algorithm. And the most important factor in the Google algorithm lies under improving website navigation, loading speed and user experience.
This results in more clicks, more leads, better Conversion rate.
2. Generates higher conversion ratio
As per Google analytics stats, 14.6% goal conversions are achieved from Organic leads, compared to 1.7% close leads from other paid campaigns.
Paid campaigns are possibly clicked by competitors and untargeted audiences. Whereas one who types in Google is seriously looking for it and reaches the first 4-5 websites in Organic search listings.
3. SEO provides more in less.
As everybody knows SEO gives long-lasting results. It turns out to be a cheaper option with higher rates of returns.
4. Helps develop brand loyalty and credibility
When you rank in between first to the fifth position, you give your customers the idea that you are one of the top players and helps develop brand loyalty and credibility.
5. Local SEO can lead to traffic to your store
Google My Business optimization can lead to enhanced Google Maps visibility. It also supports your business to be found by the right audience (those interested in your specific product or service in their local area) at the right time (when they’re actively searching for a business like yours).